The digital marketing agency that drives sales and profit.
Firefly is dedicated to unlocking explosive growth for ambitious businesses and entrepreneurs that want to push the limits and achieve their goals.
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SEO
We guarantee our results so you can grow your business risk-free. Our bulletproof, white-hat SEO strategies stand the test of time.
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Google Ads
Grow your sales fast with a laser focussed PPC campaign. We make Google Ad campaigns profitable, optimising for conversions.
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Social Media
Build your brand and your pipeline with our high impact social media ad campaigns across Facebook, Instagram, LinkedIn & Pinterest.
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Ecommerce
We specialise in ecommerce solutions from Shopify websites, Email platforms and digital marketing strategies for online stores.
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Websites
We build high performing sales machines for our clients including landing pages, websites and ecommerce stores.
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Whitelabel SEO
We help our partners across the world unlock new services and profit lines through SEO and get the work done while you’re asleep.
Learn MoreBig wings or small, we’ll help your business fly higher.
We work with ambitious companies of all shapes and sizes from all over the world. We are here to help you in your journey - whether you are just starting out, or looking to refresh your digital presence, and are dedicated to unlocking explosive growth for ambitious businesses and entrepreneurs that want to push the limits.
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You’re in good company
We have worked with 700+ companies across multiple countries, generating in excess of 400 million worth of leads for our customers.
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Since Firefly took over the campaign, we were able to increase the Google ad results by over 150% with the same budget.
Helping one of Auckland's leading law firms establish a position of authority through digital.
Implementing a full ecommerce paid media stack with impressive ROAS across all channels.
Generating high demand and growth through social media selling affordable homes.
Plus hundreds of other happy clients
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Work with an award winning agency
#1 fastest growing technology company in New Zealand on the Deloitte fast 500, #29 fastest growing company in NZ on deloitte fast 50
Deloitte Fast 500
Ranked #17 in APAC with 2,156% growth and #1 in NZ
Deloitte Fast 50
Ranked #29 fastest growing company with 254% growth
Westpac Business Awards
Best Emerging Business for the Westpac Business Awards
Landy Awards
Best overall SEM initiative for small business globally

We don’t play favourites. We work with channels that best suit your business…
We are a performance digital marketing agency which is completely channel agnostic. There are no hidden agendas, we simply reverse engineer your clients attention and help create a winning strategy around the digital channels that are going to best serve your goals.

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…platforms that will increase your performance and sales…
We work across multiple platforms, that we have tested over the years to ensure they drive performance and business outcomes for our clients.
…and partner with the right companies to reach your audience.
We foster deep relationships with partners that matter. Having partnerships with some of the biggest publishers and brands in the world gives our clients an advantage with BETA testing with the latest tools, features and data available to you.

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Since 2014 we’ve been making our customers say wow
We've come along way over the years, and our clients have too. Ready to be our next success story?
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“Practical solutions to success”
Firefly has been an incredible agency to work with over the last few years. Their knowledge of industry practices and trends is current and fresh and they provide practical solutions to everyday problem.Firefly has been an incredible agency to work with over the last few years. Their knowledge of industry practices and trends is current and fresh and they provide practical solutions to everyday problem.

Dan WoodNinetyOne
“Thoroughly recommend”
Firefly are awesome, fantastic service and expert knowledge. Thoroughly recommend them.
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Lizandra BaileyTurner Hopkins
“They are extremely knowledgeable”
Highly recommend Firefly Digital Marketing Agency to help your business be the best it can be!! - They are extremely knowledgeable, efficient and full of ideas and ways to improve your digital marketing presence. Their SEO work in particular has been fantastic! They are also just great people to work with! Highly recommended!
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Terrance HarpurI Love Takapuna
“Clients increased by 30% each year”
We've been working with Anthony Baxter and the team at Firefly Digital Marketing Agency over a couple of years.Their commitment to delivering world class solutions to help us grow our business through our marketing is commendable. We have seen our client base consistently increase by 30% each year since we have engaged their professional services.I recommend them whole heartedly.
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Michael PhilpottSmart and Wise
“Doubled my revenue in 3 months”
Firefly have been nothing short of lifesaving. In 3 short months they have doubled our revenue.Leads are flying through the door and the best part is we are just getting started.The team have been a breeze to work with and they tailored everything to my company and our needs.Worth 10x the investment we put down! Seriously you guys are amazing.Thank you!
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Toni VersicThe Empowered Man
“Practical solutions to success”
Firefly has been an incredible agency to work with over the last few years. Their knowledge of industry practices and trends is current and fresh and they provide practical solutions to everyday problem.Firefly has been an incredible agency to work with over the last few years. Their knowledge of industry practices and trends is current and fresh and they provide practical solutions to everyday problem.

Dan WoodNinetyOne
“Thoroughly recommend”
Firefly are awesome, fantastic service and expert knowledge. Thoroughly recommend them.
.jpeg)
Lizandra BaileyTurner Hopkins
“They are extremely knowledgeable”
Highly recommend Firefly Digital Marketing Agency to help your business be the best it can be!! - They are extremely knowledgeable, efficient and full of ideas and ways to improve your digital marketing presence. Their SEO work in particular has been fantastic! They are also just great people to work with! Highly recommended!
.jpeg)
Terrance HarpurI Love Takapuna
“Clients increased by 30% each year”
We've been working with Anthony Baxter and the team at Firefly Digital Marketing Agency over a couple of years.Their commitment to delivering world class solutions to help us grow our business through our marketing is commendable. We have seen our client base consistently increase by 30% each year since we have engaged their professional services.I recommend them whole heartedly.
.jpeg)
Michael PhilpottSmart and Wise
“Doubled my revenue in 3 months”
Firefly have been nothing short of lifesaving. In 3 short months they have doubled our revenue.Leads are flying through the door and the best part is we are just getting started.The team have been a breeze to work with and they tailored everything to my company and our needs.Worth 10x the investment we put down! Seriously you guys are amazing.Thank you!
.jpeg)
Toni VersicThe Empowered Man




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Frequently Asked Questions
- All
- SEO
- Google Ads
- Social Media
- Websites
- Firefly
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Frequently Asked Questions
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- All
- SEO
- Google Ads
- Social Media
- Websites
- Firefly
How much does Digital Marketing cost?
There are two considerations when working with a digital agency and budgeting for your campaign.
What budget or do I need to allocate to media publishers such as Google and Facebook that will drive enough awareness, traffic and leads to achieve my goals? This spend goes directly to these publishers for ad cost. This can be worked out fairly simply following average conversion rates and click costs which we have access to. Reverse engineer what you want to achieve, and figure out what numbers you need to achieve from a click cost or awareness, to conversion rate on platform or the website, through to your actual sales rate.
What are the fees to the agency to manage these campaigns for me?
Some agencies will charge a percentage of spend, some will charge a fixed fee, some will markup the cost of the spend, and others will run performance based pricing.
Firefly takes pride in offering digital marketing at a fixed fee and also has performance based pricing for high growth businesses. We are fully transparent across our campaigns, and connect your company credit card to the account with the media publishers. This means that we act as your trusted advisor when it comes to spend directly with the publishers, and charge you separately for our strategy, time and I.P. We have no incentive to increase your spend with Google and Facebook unless it serves your goals and is recommended by us, based on performance. We have productized all of our pricing to make it easy for you to grow and scale with Firefly, adding on new services when you require them.
Why should I hire a Digital Marketing Agency?
There are multiple reasons you may want to hire a digital marketing agency to grow your business.
The first reason is performance. When you hire a digital marketing agency like Firefly, you give your business the best chance of success. Our business is made up of specialists with years of trained experience in their area of expertise. We don't hire all-rounders or give your work to uni graduates that don't know what there doing. We focus on cultivating the best talent, following best practise and have the best systems and tools to produce the best possible outcome for you.
Other reasons businesses choose to work with an agency include time, capacity and focus. We find some business owners are still running and managing their own marketing campaigns, when they are better positioned to focus on what they are good at. We save businesses time, by taking on the heavy lifting.
How does your fee structure work?
Firefly charges a fixed fee retainer for all of our services, depending on the scope and level of service your campaign requires.
You pay the media publishers (Google, Facebook, LinkedIn) directly via credit card and we recommend monthly spends as your trusted advisor.
This model is fully transparent and you are able to request invoices directly from Google, Facebook or LinkedIn. We have no incentive to increase your spend with Google and Facebook unless it serves your goals and is recommended by us to increase your leads and sales. We have productized all of our pricing to make it easy for you to grow and scale with Firefly, adding on new services when you require them. If you are interested in seeing our pricing,
Why is Firefly the best Auckland based SEO company in New Zealand?
Firefly cultivates top talent that are specialists in SEO, with years of experience. Having optimised over 1000 websites collectively between our SEO team, we have a proven track record and experience to help businesses get the most out of their SEO. We also follow best practise, have great systems, and utilise only the best paid SEO tools, so that our SEO customers have an advantage over their competitors.
Where is your digital marketing team based?
Our main operations team is based in Auckland, New Zealand but we have offices across the country and in Australia.
How many keywords will we target in my SEO campaign?
Through our seo audit and onboarding process, we will carry out onpage and keyword research to find opportunities that will increase traffic, conversions and sales for your business. We select keywords that have a mixture of high search volume, high commercial intent and also mix in long-tail keyword selections that your competitors may have slept on. The mixture of keywords that we use is largely dependent on your budget, time-frame and industry we are operating in. Through our consultative approach, we will guide you through and recommend the best options for your business.
How long does it take to start seeing results?
The first step to seeing results is creating the plan, and analysing your current search engine results and traffic analysis. Once we have a good understanding of where we are working from, and how your website currently ranks, it’s now time to get to work. Google suggests SEO should take anywhere from 4-12 months, and our clients see results typically from month 3-6. We of course usually see some quick wins at the beginning, start ranking you for keywords and increase your traffic. However SEO is a long-term strategy that when done properly, can explode your leads and sales. We can increase your website traffic and conversions, and then keep you there.
Can you help my ecommerce store rank on Google?
Yes, of course we can. SEO for ecommerce websites is important and should be a core part of your digital strategy. We can work with shopify, big commerce, magento and Woocommerce websites to increase your website traffic, carts and purchases!
What tools and technology does your team use?
Our team use a variety of world known tools including Ahrefs, MOZ, Google analytics, Google webmaster tools, SEMrush and many more.
Is Google Ads Only Search Advertising?
No, the Google marketing suite is expansive and diverse. Other than standard search ads, we can also help with banner display ads (commonly known as advertising on the Google Display Network), We can run in-app advertising through the APP store and we can also provide YouTube video ads (banners and video), as well as Gmail ads that can target competitor domains and push ads to the top of a gmail inbox disguised as an email.
Why Do I Need An Agency To Manage My AdWords Account?
A reputable, high performance agency will bring in refined results that easily pay for the marketing investment. Campaigns should be focussed on outcomes including conversions, sales and leads that lead to a healthy, profitable campaign. Our Firefly Google ad campaigns are built to world's best practise, constantly monitored and optimised, to ensure we can maximise your ROAS (return on ad spend).
I don't use Facebook, why should my business?
In New Zealand there is over 3,500,000 users on Facebook and in Australia there is over 17,000,000. With the level of data and reach you can access through Facebook, advertising to the right person, at the right time, with the right message, with the right offer can generate strong results and drive hordes of customers to your business.
How do you track and measure results from a Facebook or LinkedIn campaign?
Firefly installs code onto your website installing a Facebook pixel. The Facebook pixel tracks all activity on your website and connects Facebook activity through to activity on your website. If someone clicks a Facebook ad, and then comes through to your website and submits an email enquiry, the pixel connects this action to the user and reports on it. As the pixel ages and builds data, our campaigns start to learn and can focus on marketing towards more people who take action and enquire with your business.
Why should I do Facebook marketing over traditional marketing?
Facebook advertising allows you target your ideal customer persona by tapping into its vast data pool of users, interests and activity on the platform. This means you can advertise to specific interests, age, gender, device and hundreds of other targeting techniques anywhere in the world. Because you have the power to be so specific in your marketing, you can tailor your messaging to hype niche audiences to see great results that are contextual. Compared to traditional marketing which takes a one size fits all approach and creates one message to speak to all potential users.
What platforms does Firefly build on?
For e-commerce companies we build on Shopify and for service based businesses, we build on Webflow.
Why is Firefly the best Auckland based SEO company in New Zealand?
Firefly has been getting results for business across New Zealand for over 7 years. Our team of specialists are employed in their particular field (SEO, Google Ads, Social Media Ads) and has years of experience with local, national and international companies. We've been in the game for a long-time, constantly staying up to date with Google's changes.
Our portfolio of clients is diverse, and more importantly they see great results. Our focus on SEO is to drive business outcomes.
Being a premier Google partner, and working with over 700 companies, we sit on a tonne of data and are devoted to getting you the best results possible within your budget.
How much does Digital Marketing cost?
There are two considerations when working with a digital agency and budgeting for your campaign.
What budget or do I need to allocate to media publishers such as Google and Facebook that will drive enough awareness, traffic and leads to achieve my goals? This spend goes directly to these publishers for ad cost. This can be worked out fairly simply following average conversion rates and click costs which we have access to. Reverse engineer what you want to achieve, and figure out what numbers you need to achieve from a click cost or awareness, to conversion rate on platform or the website, through to your actual sales rate.
What are the fees to the agency to manage these campaigns for me?
Some agencies will charge a percentage of spend, some will charge a fixed fee, some will markup the cost of the spend, and others will run performance based pricing.
Firefly takes pride in offering digital marketing at a fixed fee and also has performance based pricing for high growth businesses. We are fully transparent across our campaigns, and connect your company credit card to the account with the media publishers. This means that we act as your trusted advisor when it comes to spend directly with the publishers, and charge you separately for our strategy, time and I.P. We have no incentive to increase your spend with Google and Facebook unless it serves your goals and is recommended by us, based on performance. We have productized all of our pricing to make it easy for you to grow and scale with Firefly, adding on new services when you require them.
Why should I hire a Digital Marketing Agency?
There are multiple reasons you may want to hire a digital marketing agency to grow your business.
The first reason is performance. When you hire a digital marketing agency like Firefly, you give your business the best chance of success. Our business is made up of specialists with years of trained experience in their area of expertise. We don't hire all-rounders or give your work to uni graduates that don't know what there doing. We focus on cultivating the best talent, following best practise and have the best systems and tools to produce the best possible outcome for you.
Other reasons businesses choose to work with an agency include time, capacity and focus. We find some business owners are still running and managing their own marketing campaigns, when they are better positioned to focus on what they are good at. We save businesses time, by taking on the heavy lifting.
How does your fee structure work?
Firefly charges a fixed fee retainer for all of our services, depending on the scope and level of service your campaign requires.
You pay the media publishers (Google, Facebook, LinkedIn) directly via credit card and we recommend monthly spends as your trusted advisor.
This model is fully transparent and you are able to request invoices directly from Google, Facebook or LinkedIn. We have no incentive to increase your spend with Google and Facebook unless it serves your goals and is recommended by us to increase your leads and sales. We have productized all of our pricing to make it easy for you to grow and scale with Firefly, adding on new services when you require them. If you are interested in seeing our pricing,
Why is Firefly the best Auckland based SEO company in New Zealand?
Firefly cultivates top talent that are specialists in SEO, with years of experience. Having optimised over 1000 websites collectively between our SEO team, we have a proven track record and experience to help businesses get the most out of their SEO. We also follow best practise, have great systems, and utilise only the best paid SEO tools, so that our SEO customers have an advantage over their competitors.
Where is your digital marketing team based?
Our main operations team is based in Auckland, New Zealand but we have offices across the country and in Australia.
How many keywords will we target in my SEO campaign?
Through our seo audit and onboarding process, we will carry out onpage and keyword research to find opportunities that will increase traffic, conversions and sales for your business. We select keywords that have a mixture of high search volume, high commercial intent and also mix in long-tail keyword selections that your competitors may have slept on. The mixture of keywords that we use is largely dependent on your budget, time-frame and industry we are operating in. Through our consultative approach, we will guide you through and recommend the best options for your business.
How long does it take to start seeing results?
The first step to seeing results is creating the plan, and analysing your current search engine results and traffic analysis. Once we have a good understanding of where we are working from, and how your website currently ranks, it’s now time to get to work. Google suggests SEO should take anywhere from 4-12 months, and our clients see results typically from month 3-6. We of course usually see some quick wins at the beginning, start ranking you for keywords and increase your traffic. However SEO is a long-term strategy that when done properly, can explode your leads and sales. We can increase your website traffic and conversions, and then keep you there.
Can you help my ecommerce store rank on Google?
Yes, of course we can. SEO for ecommerce websites is important and should be a core part of your digital strategy. We can work with shopify, big commerce, magento and Woocommerce websites to increase your website traffic, carts and purchases!
What tools and technology does your team use?
Our team use a variety of world known tools including Ahrefs, MOZ, Google analytics, Google webmaster tools, SEMrush and many more.
Is Google Ads Only Search Advertising?
No, the Google marketing suite is expansive and diverse. Other than standard search ads, we can also help with banner display ads (commonly known as advertising on the Google Display Network), We can run in-app advertising through the APP store and we can also provide YouTube video ads (banners and video), as well as Gmail ads that can target competitor domains and push ads to the top of a gmail inbox disguised as an email.
Why Do I Need An Agency To Manage My AdWords Account?
A reputable, high performance agency will bring in refined results that easily pay for the marketing investment. Campaigns should be focussed on outcomes including conversions, sales and leads that lead to a healthy, profitable campaign. Our Firefly Google ad campaigns are built to world's best practise, constantly monitored and optimised, to ensure we can maximise your ROAS (return on ad spend).
I don't use Facebook, why should my business?
In New Zealand there is over 3,500,000 users on Facebook and in Australia there is over 17,000,000. With the level of data and reach you can access through Facebook, advertising to the right person, at the right time, with the right message, with the right offer can generate strong results and drive hordes of customers to your business.
How do you track and measure results from a Facebook or LinkedIn campaign?
Firefly installs code onto your website installing a Facebook pixel. The Facebook pixel tracks all activity on your website and connects Facebook activity through to activity on your website. If someone clicks a Facebook ad, and then comes through to your website and submits an email enquiry, the pixel connects this action to the user and reports on it. As the pixel ages and builds data, our campaigns start to learn and can focus on marketing towards more people who take action and enquire with your business.
Why should I do Facebook marketing over traditional marketing?
Facebook advertising allows you target your ideal customer persona by tapping into its vast data pool of users, interests and activity on the platform. This means you can advertise to specific interests, age, gender, device and hundreds of other targeting techniques anywhere in the world. Because you have the power to be so specific in your marketing, you can tailor your messaging to hype niche audiences to see great results that are contextual. Compared to traditional marketing which takes a one size fits all approach and creates one message to speak to all potential users.
What platforms does Firefly build on?
For e-commerce companies we build on Shopify and for service based businesses, we build on Webflow.
Why is Firefly the best Auckland based SEO company in New Zealand?
Firefly has been getting results for business across New Zealand for over 7 years. Our team of specialists are employed in their particular field (SEO, Google Ads, Social Media Ads) and has years of experience with local, national and international companies. We've been in the game for a long-time, constantly staying up to date with Google's changes.
Our portfolio of clients is diverse, and more importantly they see great results. Our focus on SEO is to drive business outcomes.
Being a premier Google partner, and working with over 700 companies, we sit on a tonne of data and are devoted to getting you the best results possible within your budget.