We are a digital
performance agency

There are two considerations when working with a digital agency and budgeting for your campaign.

What budget or do I need to allocate to media publishers such as Google and Facebook that will drive enough awareness, traffic and leads to achieve my goals? This spend goes directly to these publishers for ad cost. This can be worked out fairly simply following average conversion rates and click costs which we have access to. Reverse engineer what you want to achieve, and figure out what numbers you need to achieve from a click cost or awareness, to conversion rate on platform or the website, through to your actual sales rate.

2. What are the fees to the agency to manage these campaigns for me?

Some agencies will charge a percentage of spend, some will charge a fixed fee, some will markup the cost of the spend, and others will run performance based pricing.

Firefly takes pride in offering digital marketing at a fixed fee and also has performance based pricing for high growth businesses. We are fully transparent across our campaigns, and connect your company credit card to the account with the media publishers. This means that we act as your trusted advisor when it comes to spend directly with the publishers, and charge you separately for our strategy, time and I.P. We have no incentive to increase your spend with Google and Facebook unless it serves your goals and is recommended by us, based on performance. We have productized all of our pricing to make it easy for you to grow and scale with Firefly, adding on new services when you require them.

There are two considerations when working with a digital agency and budgeting for your campaign.

What budget or do I need to allocate to media publishers such as Google and Facebook that will drive enough awareness, traffic and leads to achieve my goals? This spend goes directly to these publishers for ad cost.

This can be worked out fairly simply following average conversion rates and click costs which we have access to. Reverse engineer what you want to achieve, and figure out what numbers you need to achieve from a click cost or awareness, to conversion rate on platform or the website, through to your actual sales rate.

What are the fees to the agency to manage these campaigns for me?

Some agencies will charge a percentage of spend, some will charge a fixed fee, some will markup the cost of the spend, and others will run performance based pricing.

Firefly takes pride in offering digital marketing at a fixed fee and also has performance based pricing for high growth businesses. We are fully transparent across our campaigns, and connect your company credit card to the account with the media publishers. This means that we act as your trusted advisor when it comes to spend directly with the publishers, and charge you separately for our strategy, time and I.P. We have no incentive to increase your spend with Google and Facebook unless it serves your goals and is recommended by us, based on performance. We have productized all of our pricing to make it easy for you to grow and scale with Firefly, adding on new services when you require them.

Firefly charges a fixed fee retainer for all of our services, depending on the scope and level of service your campaign requires.

You pay the media publishers (Google, Facebook, LinkedIn) directly via credit card and we recommend monthly spends as your trusted advisor.

This model is fully transparent and you are able to request invoices directly from Google, Facebook or LinkedIn. We have no incentive to increase your spend with Google and Facebook unless it serves your goals and is recommended by us to increase your leads and sales. We have productized all of our pricing to make it easy for you to grow and scale with Firefly, adding on new services when you require them. If you are interested in seeing our pricing,

Firefly has been an incredible agency to work with over the last few years. Their knowledge of industry practices and trends is current and fresh and they provide practical solutions to everyday problem

Our main operations team is based in Auckland, New Zealand but we have offices across the country and in Australia.

Through our seo audit and onboarding process, we will carry out onpage and keyword research to find opportunities that will increase traffic, conversions and sales for your business. We select keywords that have a mixture of high search volume, high commercial intent and also mix in long-tail keyword selections that your competitors may have slept on. The mixture of keywords that we use is largely dependent on your budget, time-frame and industry we are operating in. Through our consultative approach, we will guide you through and recommend the best options for your business.

The first step to seeing results is creating the plan, and analysing your current search engine results and traffic analysis. Once we have a good understanding of where we are working from, and how your website currently ranks, it’s now time to get to work. Google suggests SEO should take anywhere from 4-12 months, and our clients see results typically from month 3-6. We of course usually see some quick wins at the beginning, start ranking you for keywords and increase your traffic. However SEO is a long-term strategy that when done properly, can explode your leads and sales. We can increase your website traffic and conversions, and then keep you there.

Yes, of course we can. SEO for ecommerce websites is important and should be a core part of your digital strategy. We can work with shopify, big commerce, magento and Woocommerce websites to increase your website traffic, carts and purchases!

Our team use a variety of world known tools including Ahrefs, MOZ, Google analytics, Google webmaster tools, SEMrush and many more.

No, the Google marketing suite is expansive and diverse. Other than standard search ads, we can also help with banner display ads (commonly known as advertising on the Google Display Network), We can run in-app advertising through the APP store and we can also provide YouTube video ads (banners and video), as well as Gmail ads that can target competitor domains and push ads to the top of a gmail inbox disguised as an email. 

A reputable, high performance agency will bring in refined results that easily pay for the marketing investment. Campaigns should be focussed on outcomes including conversions, sales and leads that lead to a healthy, profitable campaign. Our Firefly Google ad campaigns are built to world's best practise, constantly monitored and optimised, to ensure we can maximise your ROAS (return on ad spend).

In New Zealand there is over 3,500,000 users on Facebook and in Australia there is over 17,000,000. With the level of data and reach you can access through Facebook, advertising to the right person, at the right time, with the right message, with the right offer can generate strong results and drive hordes of customers to your business.

Firefly installs code onto your website installing a Facebook pixel. The Facebook pixel tracks all activity on your website and connects Facebook activity through to activity on your website. If someone clicks a Facebook ad, and then comes through to your website and submits an email enquiry, the pixel connects this action to the user and reports on it. As the pixel ages and builds data, our campaigns start to learn and can focus on marketing towards more people who take action and enquire with your business. 

Facebook advertising allows you target your ideal customer persona by tapping into its vast data pool of users, interests and activity on the platform. This means you can advertise to specific interests, age, gender, device and hundreds of other targeting techniques anywhere in the world. Because you have the power to be so specific in your marketing, you can tailor your messaging to hype niche audiences to see great results that are contextual. Compared to traditional marketing which takes a one size fits all approach and creates one message to speak to all potential users.

For e-commerce companies we build on Shopify and for service based businesses, we build on Webflow.

Firefly has been an incredible agency to work with over the last few years. Their knowledge of industry practices and trends is current and fresh and they provide practical solutions to everyday problem

There are two considerations when working with a digital agency and budgeting for your campaign.

What budget or do I need to allocate to media publishers such as Google and Facebook that will drive enough awareness, traffic and leads to achieve my goals? This spend goes directly to these publishers for ad cost. This can be worked out fairly simply following average conversion rates and click costs which we have access to. Reverse engineer what you want to achieve, and figure out what numbers you need to achieve from a click cost or awareness, to conversion rate on platform or the website, through to your actual sales rate.

2. What are the fees to the agency to manage these campaigns for me?

Some agencies will charge a percentage of spend, some will charge a fixed fee, some will markup the cost of the spend, and others will run performance based pricing.

Firefly takes pride in offering digital marketing at a fixed fee and also has performance based pricing for high growth businesses. We are fully transparent across our campaigns, and connect your company credit card to the account with the media publishers. This means that we act as your trusted advisor when it comes to spend directly with the publishers, and charge you separately for our strategy, time and I.P. We have no incentive to increase your spend with Google and Facebook unless it serves your goals and is recommended by us, based on performance. We have productized all of our pricing to make it easy for you to grow and scale with Firefly, adding on new services when you require them.

There are two considerations when working with a digital agency and budgeting for your campaign.

What budget or do I need to allocate to media publishers such as Google and Facebook that will drive enough awareness, traffic and leads to achieve my goals? This spend goes directly to these publishers for ad cost.

This can be worked out fairly simply following average conversion rates and click costs which we have access to. Reverse engineer what you want to achieve, and figure out what numbers you need to achieve from a click cost or awareness, to conversion rate on platform or the website, through to your actual sales rate.

What are the fees to the agency to manage these campaigns for me?

Some agencies will charge a percentage of spend, some will charge a fixed fee, some will markup the cost of the spend, and others will run performance based pricing.

Firefly takes pride in offering digital marketing at a fixed fee and also has performance based pricing for high growth businesses. We are fully transparent across our campaigns, and connect your company credit card to the account with the media publishers. This means that we act as your trusted advisor when it comes to spend directly with the publishers, and charge you separately for our strategy, time and I.P. We have no incentive to increase your spend with Google and Facebook unless it serves your goals and is recommended by us, based on performance. We have productized all of our pricing to make it easy for you to grow and scale with Firefly, adding on new services when you require them.

Firefly charges a fixed fee retainer for all of our services, depending on the scope and level of service your campaign requires.

You pay the media publishers (Google, Facebook, LinkedIn) directly via credit card and we recommend monthly spends as your trusted advisor.

This model is fully transparent and you are able to request invoices directly from Google, Facebook or LinkedIn. We have no incentive to increase your spend with Google and Facebook unless it serves your goals and is recommended by us to increase your leads and sales. We have productized all of our pricing to make it easy for you to grow and scale with Firefly, adding on new services when you require them. If you are interested in seeing our pricing,

Firefly has been an incredible agency to work with over the last few years. Their knowledge of industry practices and trends is current and fresh and they provide practical solutions to everyday problem

Our main operations team is based in Auckland, New Zealand but we have offices across the country and in Australia.

Through our seo audit and onboarding process, we will carry out onpage and keyword research to find opportunities that will increase traffic, conversions and sales for your business. We select keywords that have a mixture of high search volume, high commercial intent and also mix in long-tail keyword selections that your competitors may have slept on. The mixture of keywords that we use is largely dependent on your budget, time-frame and industry we are operating in. Through our consultative approach, we will guide you through and recommend the best options for your business.

The first step to seeing results is creating the plan, and analysing your current search engine results and traffic analysis. Once we have a good understanding of where we are working from, and how your website currently ranks, it’s now time to get to work. Google suggests SEO should take anywhere from 4-12 months, and our clients see results typically from month 3-6. We of course usually see some quick wins at the beginning, start ranking you for keywords and increase your traffic. However SEO is a long-term strategy that when done properly, can explode your leads and sales. We can increase your website traffic and conversions, and then keep you there.

Yes, of course we can. SEO for ecommerce websites is important and should be a core part of your digital strategy. We can work with shopify, big commerce, magento and Woocommerce websites to increase your website traffic, carts and purchases!

Our team use a variety of world known tools including Ahrefs, MOZ, Google analytics, Google webmaster tools, SEMrush and many more.

No, the Google marketing suite is expansive and diverse. Other than standard search ads, we can also help with banner display ads (commonly known as advertising on the Google Display Network), We can run in-app advertising through the APP store and we can also provide YouTube video ads (banners and video), as well as Gmail ads that can target competitor domains and push ads to the top of a gmail inbox disguised as an email. 

A reputable, high performance agency will bring in refined results that easily pay for the marketing investment. Campaigns should be focussed on outcomes including conversions, sales and leads that lead to a healthy, profitable campaign. Our Firefly Google ad campaigns are built to world's best practise, constantly monitored and optimised, to ensure we can maximise your ROAS (return on ad spend).

In New Zealand there is over 3,500,000 users on Facebook and in Australia there is over 17,000,000. With the level of data and reach you can access through Facebook, advertising to the right person, at the right time, with the right message, with the right offer can generate strong results and drive hordes of customers to your business.

Firefly installs code onto your website installing a Facebook pixel. The Facebook pixel tracks all activity on your website and connects Facebook activity through to activity on your website. If someone clicks a Facebook ad, and then comes through to your website and submits an email enquiry, the pixel connects this action to the user and reports on it. As the pixel ages and builds data, our campaigns start to learn and can focus on marketing towards more people who take action and enquire with your business. 

Facebook advertising allows you target your ideal customer persona by tapping into its vast data pool of users, interests and activity on the platform. This means you can advertise to specific interests, age, gender, device and hundreds of other targeting techniques anywhere in the world. Because you have the power to be so specific in your marketing, you can tailor your messaging to hype niche audiences to see great results that are contextual. Compared to traditional marketing which takes a one size fits all approach and creates one message to speak to all potential users.

For e-commerce companies we build on Shopify and for service based businesses, we build on Webflow.

Firefly has been an incredible agency to work with over the last few years. Their knowledge of industry practices and trends is current and fresh and they provide practical solutions to everyday problem