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Are you ready to accelerate your business growth?
Firefly was born in 2014 as a response to a flawed industry and limited digital options that helped businesses get ahead. With a passion for business, Anthony Baxter set forth to build an agency that focussed on growth, that was channel agnostic and didn’t play favourites with any platforms or strategies, but rather helped businesses with the best strategy and channel mix to achieve their goals.
Since then our team has grown quickly and has worked with over 700 businesses, in over 100 industries, generating over two hundred million dollars worth of sales for our customers.
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Our Mission
“To help ambitious organisations and people navigate a noisy and crowded digital landscape, empowering them through education and cost effective digital marketing to achieve their goals. Firefly wants to make a real contribution to the world.”
Meet the Firefly Team
Firefly is your dedicated team of SEO tacticians, digital strategists, social media experts, growth hackers, Google specialists, and data geeks…
Anthony Baxter
CEO
Adrian Yap
COO / CFO
Michaela Laubscher
Head of SEO
Sashi Arunasalam
Head of Paid Media
Ravneel Chandra
Head of Client Servicing
Jared Grib
Senior Digital Strategist
Aizaz Sheikh
Senior Digital Strategist
Emma Morris
Client Success Manager
Kate van Aarde
Client Success Manager
Cindy Lavado
Senior SEO Specialist
Greeshma Stanly
SEO Specialist
Joseph Callanan
Digital Designer
Olivia Thompson
Social Media Specialist
Josh Blackman
Paid Media Specialist
Aidan Nightingale
Digital Marketing Specialist
Honey Baraguir
Executive Assistant
Michelle Borlase
Accounts
Ian Shaw
Digital Strategist
Tahlia Wells
Digital Strategist
Josh Stowers
Digital Strategist“Create more opportunity and business growth for the global business community and be known as a world leader in digital marketing.”
And we won’t stop until we get there. We’ve helped hundreds of businesses shine their light brighter in the digital space in New Zealand, Australia, and the UK. We’re ready to help light up the world and help your business too.
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Our Values
Make the customer say “WOW”
We Hustle
Complete Openness
Think differently and innovate
Own your growth
Don’t be a dick
Why so serious?
SME level pricing
Enterprise level results
Scalability
Your engagement with Firefly is entirely scalable. We can do as much or as little as you wish and require. We’ve worked with startups and international juggernauts.
Cost Effective
For one monthly fee, you are able to draw on countless digital specialists. The FTE equivalent would be considerably more expensive than our retainers if you were to hire in-house.
For one monthly fee, you are able to draw on countless digital specialists. The FTE equivalent would be considerably more expensive than our retainers if you were to hire in-house.For one monthly fee, you are able to draw on countless digital specialists. The FTE equivalent would be considerably more expensive than our retainers if you were to hire in-house.
Ready to take flight?
Generate More Traffic
You already know that quality content is essential for results. We’ll impress your target audience by producing eye-catching content that delivers value and education.
Convert more Leads and Sales
Making sure your traffic is converting is the business outcome that really matters.This is where we will dig deep to ensure we truly understand your buyer’s journey.
Let’s create a plan for success
Retain and Grow
Whether you’re in eCommerce or a service-based industry, retaining existing customers and encouraging them to come back for more is where the real revenue growth is.
Delight More Customers
Now is the time to create lasting relationships with your customers. This means providing a personalised experience through the digital channels that they prefer.
Work with an award winning agency
#1 fastest growing technology company in New Zealand on the Deloitte fast 500, #29 fastest growing company in NZ on deloitte fast 50
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Deloitte Fast 500
Ranked #17 in APAC with 2,156% growth and #1 in NZ
Deloitte Fast 50
Ranked #29 fastest growing company with 254% growth
Westpac Business Awards
Best Emerging Business for the Westpac Business Awards
Landy Awards
Best overall SEM initiative for small business globally
