Award-winning Google Ads agency

To determine if Google Ads will work for your business, we start by analysing your goals, target audience, and industry. We also use our ROI calculator to forecast potential results based on your budget and expected performance. This tool helps us predict the return on investment by estimating clicks, conversions, and overall revenue, giving you a clear picture of what to expect. With data-driven insights, we tailor campaigns to your specific needs, ensuring the best chance for success.

Google Ads work on a bidding system, where targeted keywords and phrases are bid upon by businesses to feature their advertising in Google Search results. Ads are paid for on a cost-per-click basis, as and when the consumer takes an action on an advertisement. Targeting relevant keywords may ensure a successful auction for your business, however it is similarly important to implement your Google Ads effectively. A successfully managed Google Ads campaign ensures your business is showcased in the best possible way to allow consumers to take an action on your website.

Yes, you will work directly with our Google Ads team as well as a client success manager who is working with you to achieve and succeed on your monthly goals. Our client success managers can also advise on other areas of your digital strategy too.

The amount you need to spend on Google Ads depends on your business goals, industry, and target audience. At Firefly, we work with budgets ranging from $2,000 to $50,000 per month, depending on the scope of the campaign and desired outcomes.

If you’re new to Google Ads, we recommend starting with a smaller budget to get a feel for how the platform works and to gather initial performance data. From there, we can scale your campaign based on results. Our team constantly monitors and optimises your ads to ensure you're getting the best return on investment as your budget grows.

Getting your Google Ads up and running can happen fairly quickly. At Firefly, once we understand your business goals, target audience, and budget, we can usually launch a campaign within a week. The setup process involves thorough research and planning to ensure your ads are well-targeted and optimised for success from the start.

Our team handles everything, from keyword research and ad copy creation to setting up tracking and conversion goals. While ads can technically start showing within hours after launch, we take the time to ensure your campaign is fully optimised for the best performance, so you can start seeing meaningful results sooner.

Determining if Google Ads is the right strategy for your business depends on a few key factors, such as your industry, target audience, and specific goals. At Firefly, we take a consultative approach, working closely with you to understand your objectives and business model. Based on this, we’ll assess whether Google Ads aligns with your goals and has the potential to deliver a strong return on investment.