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SEARCH | SHOPPING | PERFORMANCE MAX | DISPLAY
Award-winning Google Ads agency in New Zealand
Firefly is your trusted Google Ads agency in New Zealand, committed to helping businesses grow with performance-driven campaigns. Our award-winning team specialises in creating tailored strategies that boost traffic and sales. We have experts in Google Search, Shopping, Performance Max, and Display, ensuring you achieve optimal results from your campaigns.
Partner with us and watch your business thrive in the competitive digital space.
We work with ambitious New Zealand businesses
Search, Display, Shopping & Video
When done right, Google Ads help you reach the right people at the right time. We use the best campaign type to suit your business, helping you improve your visibility in search results.
Google Search Ads allow you to get discovered when users are actively searching for your product or services.
Well-optimised Shopping ads are an ideal way to boost your online store purchases and grow your -e-commerce business.
Display ads are an effective way to build brand awareness and captivate your audience. With effective creatives and data-driven targeting, we can boost brand awareness, website traffic, and conversions.
Tell your brand story with compelling video ads on YouTube. We leverage sophisticated targeting to maximise results.
Proactive Google Ads management
As New Zealand's leading Google Ads agency, we provide hands-on, proactive campaign management. Unlike other agencies who have a "set and forget" mindset, our team continually optimises, A/B tests, and analyses data to ensure your campaigns perform at their best.
Our dedicated Google Ads team are experts at what they do. With years of experience, your campaigns will be managed proactively and effectively.
We have worked with 700+ companies across multiple countries, generating in excess of 400 million worth of leads for our customers.
A good landing page is a key component to a successful Google Ads campaign. Our team will regularly review your website and landing pages and provide detailed recommendations to improve conversion rates.
You'll have access to a live reporting dashboard so that you can keep an eye on your results in realtime.
We meet with our clients every month to discuss results, industry updates, business updates, and the next steps.
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Each quarter, we sit for a more in-depth workshop to discuss your business strategy to ensure that your marketing strategy is aligned.
The key components to an effective Google Ads strategy
A well-thought out Google Ads strategy is crucial to the success of your campaigns. By correctly setting up your account, choosing the right targeting, crafting compelling messaging, and continually optimising, Firefly Digital ensures that your campaigns perform well.
Understanding search behaviour
We conduct thorough keyword research to understand the search behaviour of your target audience.
Advanced tracking
Our advanced tracking allows us to monitor your campaign performance closely, helping to achieve a positive ROI and grow your profits.
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Ongoing campaign optimisation
By regularly analysing campaign metrics and testing new strategies, we are continually improving your campaigns to drive better results.
What our clients have to say...
Read below what our clients have to say about working with the Firefly team. Want to know what it's like to work with us? Enquire for a free quote.
Deb SwansonClassic Builders
Rebecca CookeHarcourts
Grace KeftAngel Delivery
Ivana MoretonVast Billboards
Contact us to find out more about our Google Ads services in New Zealand
Daymon Lambert
Growth Specialist
021 0233 3936
Stanway Business Park,
Tower 2, 646 Great South Road,
Ellerslie, Auckland 1051
New Zealand
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Google Ads Agency
Google Ads is an online advertising platform that enables businesses to bid and appear within the Google Search results. A Google Ads Agency can help your business to rank successfully on Google’s first page by identifying relevant keywords and phrases for your intended consumer to find your ad. By targeting these keywords, our performance marketing experts at Firefly Digital can help you to manage a successful Google advertising campaign. The first step to success is to speak to a Google Ads specialist from Firefly. Google Ads management also incorporates ongoing competitor analysis and tracking to continually optimise keyword performance.
Digital advertising through Google Ads also includes display ads via the Google Display Network which appear on websites frequented by your target audience. When managed successfully, Google Ads can sport return on money spent, enabling your business to scale. Enlisting the help of a Digital Performance Marketing Agency can help ensure your business is showcased in the best possible way and within your assigned marketing budget.
Localising Services
When identifying keywords and phrases to target through Google Search results, Google Ads can focus exclusively on a specific location, region or market, in this case, New Zealand. Operating within a local scope, Google Ads services are much more successful in narrowing down both the consumer and other competitors vying for their attention. At Firefly Digital, our award-winning digital marketing agency focuses on managing your successful advertising campaign driven by results. An initial consultation will be held to understand your business, its goals and challenges, and the ideal customers you wish to reach with your Google advertising campaign. We will then develop a Google Ads management plan together to ensure the ongoing success of your Ads marketing strategy.
Google Ads in Auckland
Location targeting on Google Ads allows you to target consumers in your city. Google Ads located in Auckland more effectively identifies your business and puts you in direct sight of your nearest customer. Firefly Digital is a proudly transparent Google Ads marketing agency based in Auckland, where you are always in control of your budget.
Our Google Ads management plans are clear, methodical, and comprehensive when it comes to tracking your progress and making any adjustments. We offer advanced analytics and regular reporting to record conversions and measure the ongoing performance of your campaign.
Google Ads Services include:
Google Search Ads
Google Display Network (Display Ads)
Google Shopping Ads
Google Performance Max
YouTube Ads
Our team of experts are here to help.
Get in touch with our marketing experts at Firefly Digital to receive all the support you need to manage a successful Google Adwords campaign for your business. Contact us on 0800 347 335 or request a no-obligations quote.
Frequently Asked Questions:
Google Search Ads
How do I know if Google Ads will work for my business?
To determine if Google Ads will work for your business, we start by analysing your goals, target audience, and industry. We also use our ROI calculator to forecast potential results based on your budget and expected performance. This tool helps us predict the return on investment by estimating clicks, conversions, and overall revenue, giving you a clear picture of what to expect. With data-driven insights, we tailor campaigns to your specific needs, ensuring the best chance for success.
How does Google Ads work?
Google Ads work on a bidding system, where targeted keywords and phrases are bid upon by businesses to feature their advertising in Google Search results. Ads are paid for on a cost-per-click basis, as and when the consumer takes an action on an advertisement. Targeting relevant keywords may ensure a successful auction for your business, however it is similarly important to implement your Google Ads effectively. A successfully managed Google Ads campaign ensures your business is showcased in the best possible way to allow consumers to take an action on your website.
Do I have a dedicated account manager?
Yes, you will work directly with our Google Ads team as well as a client success manager who is working with you to achieve and succeed on your monthly goals. Our client success managers can also advise on other areas of your digital strategy too.
How much do I need to spend?
The amount you need to spend on Google Ads depends on your business goals, industry, and target audience. At Firefly, we work with budgets ranging from $2,000 to $50,000 per month, depending on the scope of the campaign and desired outcomes.
If you’re new to Google Ads, we recommend starting with a smaller budget to get a feel for how the platform works and to gather initial performance data. From there, we can scale your campaign based on results. Our team constantly monitors and optimises your ads to ensure you're getting the best return on investment as your budget grows.
How quickly can I get Google Ads running?
Getting your Google Ads up and running can happen fairly quickly. At Firefly, once we understand your business goals, target audience, and budget, we can usually launch a campaign within a week. The setup process involves thorough research and planning to ensure your ads are well-targeted and optimised for success from the start.
Our team handles everything, from keyword research and ad copy creation to setting up tracking and conversion goals. While ads can technically start showing within hours after launch, we take the time to ensure your campaign is fully optimised for the best performance, so you can start seeing meaningful results sooner.
How do I know if Google Ads is the right strategy for me?
Determining if Google Ads is the right strategy for your business depends on a few key factors, such as your industry, target audience, and specific goals. At Firefly, we take a consultative approach, working closely with you to understand your objectives and business model. Based on this, we’ll assess whether Google Ads aligns with your goals and has the potential to deliver a strong return on investment.