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    Frequently Asked Questions:
    Google Shopping


    What is Google Shopping?

    Google Shopping is for advertising products relevant to a Google Search at the top of the results page. It is a great marketing tool for small e-commerce websites in New Zealand to advertise their products directly on Google Shopping NZ. With proper Google Shopping ad management, your product’s image, details, and rating can appear at the top of search engine results pages (SERPs).

    How does Google Shopping work?

    Google Merchant Centre uploads your inventory for products to appear on the Google Shopping site. Google Shopping ad management is important to ensure that you are targeting the correct audience. Google Shopping is run through an auction-bidding process, much like Google Adwords, and requires close attention to ensure that your budget is applied intelligently.