The digital marketing agency that drives sales.

When working with a digital agency, your budget typically breaks down into two parts: ad spend and agency fees.

1. Ad Spend (Google, Meta, etc.)
This is the budget paid directly to platforms like Google and Facebook to run your ads. To estimate how much you need, work backwards from your goals—consider your desired number of leads or sales, typical conversion rates, and average cost per click. A good agency will help you calculate this based on data and benchmarks.

2. Agency Fees
Agencies charge in different ways: fixed fees, percentage of ad spend, performance-based pricing, or media markups.

At Firefly, we offer a fixed monthly management fee for our services. You pay Google and Meta directly using your own credit card, giving full transparency. We then charge separately for our strategy, time, and expertise—ensuring our only goal is delivering results, not inflating your spend.

Hiring a digital marketing agency like Firefly gives your business a real performance edge. Our team is made up of seasoned specialists—not generalists or juniors—so you’re working with people who know exactly how to drive results. We use proven strategies, smart systems, and the right tools to get the most out of your marketing.

Many businesses also come to us for time and focus. If you’re still managing your own campaigns, it’s likely pulling you away from what you do best. We take care of the heavy lifting so you can stay focused on growing your business.

Firefly charges a fixed monthly fee based on your campaign’s scope. You pay Google, Facebook, or LinkedIn directly via credit card, and we act as your trusted advisor on recommended ad spend.

This transparent model means no hidden markups—we only suggest increasing spend if it’s likely to drive better results. Our productised pricing makes it easy to scale and add services as you grow. Let us know if you'd like to see our pricing.

At Firefly, SEO is handled by seasoned specialists—not generalists—with a track record of optimising over 1,000 websites. We follow industry best practices, use leading SEO tools, and operate with proven systems to give your business a real edge. Our focus is on driving long-term, sustainable growth that puts you ahead of the competition.

Through our seo audit and onboarding process, we will carry out onpage and keyword research to find opportunities that will increase traffic, conversions and sales for your business. We select keywords that have a mixture of high search volume, high commercial intent and also mix in long-tail keyword selections that your competitors may have slept on. The mixture of keywords that we use is largely dependent on your budget, time-frame and industry we are operating in. Through our consultative approach, we will guide you through and recommend the best options for your business.

The first step to seeing results is creating the plan, and analysing your current search engine results and traffic analysis. Once we have a good understanding of where we are working from, and how your website currently ranks, it’s now time to get to work. Google suggests SEO should take anywhere from 4-12 months, and our clients see results typically from month 3-6. We of course usually see some quick wins at the beginning, start ranking you for keywords and increase your traffic. However SEO is a long-term strategy that when done properly, can explode your leads and sales. We can increase your website traffic and conversions, and then keep you there.

Our team use a variety of world known tools including Ahrefs, MOZ, Google analytics, Google webmaster tools, SEMrush and many more.

Google Ads offers much more than just Search campaigns. Depending on your goals, we can also run Shopping ads to showcase your products, Display Network banner ads for broad brand visibility, and YouTube video or banner ads to engage audiences through rich media. With the right mix, you can connect with your ideal customers wherever they are online.

A high-performing digital agency should deliver results that more than justify your investment. At Firefly, we focus on outcomes—leads, conversions, and sales—not just clicks. Our Google Ads campaigns follow global best practices, are closely monitored, and continuously optimised to maximise your ROAS (return on ad spend).

Most campaigns start generating traffic right away, but it can take 1–3 months to see consistent results as data is gathered and optimisations are made. Long-term performance improves as targeting, creative, and bidding are refined.

Your budget depends on your goals, industry, and competition. We recommend starting with a budget that allows for meaningful data collection—often $750+ per month—and scaling based on performance. Firefly can help you model this out based on your desired leads or sales.

With over 3.5 million users in New Zealand and more than 17 million in Australia, Facebook remains one of the most powerful digital advertising platforms. Its advanced targeting capabilities allow you to reach the right audience at the right time with the right message and offer. When managed strategically, Facebook advertising can drive high-quality traffic and deliver measurable results for your business.

Firefly installs the Meta (Facebook) Pixel on your website to accurately track user behaviour. This small piece of code links actions on your site—like form submissions or purchases—back to your Facebook ads. It helps us understand which campaigns are driving real results. Over time, as the pixel gathers more data, our campaigns become smarter, optimising towards users who are more likely to take action and convert.

Facebook advertising allows you target your ideal customer persona by tapping into its vast data pool of users, interests and activity on the platform. This means you can advertise to specific interests, age, gender, device and hundreds of other targeting techniques anywhere in the world. Because you have the power to be so specific in your marketing, you can tailor your messaging to hype niche audiences to see great results that are contextual. Compared to traditional marketing which takes a one size fits all approach and creates one message to speak to all potential users.

When working with a digital agency, your budget typically breaks down into two parts: ad spend and agency fees.

1. Ad Spend (Google, Meta, etc.)
This is the budget paid directly to platforms like Google and Facebook to run your ads. To estimate how much you need, work backwards from your goals—consider your desired number of leads or sales, typical conversion rates, and average cost per click. A good agency will help you calculate this based on data and benchmarks.

2. Agency Fees
Agencies charge in different ways: fixed fees, percentage of ad spend, performance-based pricing, or media markups.

At Firefly, we offer a fixed monthly management fee for our services. You pay Google and Meta directly using your own credit card, giving full transparency. We then charge separately for our strategy, time, and expertise—ensuring our only goal is delivering results, not inflating your spend.

Hiring a digital marketing agency like Firefly gives your business a real performance edge. Our team is made up of seasoned specialists—not generalists or juniors—so you’re working with people who know exactly how to drive results. We use proven strategies, smart systems, and the right tools to get the most out of your marketing.

Many businesses also come to us for time and focus. If you’re still managing your own campaigns, it’s likely pulling you away from what you do best. We take care of the heavy lifting so you can stay focused on growing your business.

Firefly charges a fixed monthly fee based on your campaign’s scope. You pay Google, Facebook, or LinkedIn directly via credit card, and we act as your trusted advisor on recommended ad spend.

This transparent model means no hidden markups—we only suggest increasing spend if it’s likely to drive better results. Our productised pricing makes it easy to scale and add services as you grow. Let us know if you'd like to see our pricing.

At Firefly, SEO is handled by seasoned specialists—not generalists—with a track record of optimising over 1,000 websites. We follow industry best practices, use leading SEO tools, and operate with proven systems to give your business a real edge. Our focus is on driving long-term, sustainable growth that puts you ahead of the competition.

Through our seo audit and onboarding process, we will carry out onpage and keyword research to find opportunities that will increase traffic, conversions and sales for your business. We select keywords that have a mixture of high search volume, high commercial intent and also mix in long-tail keyword selections that your competitors may have slept on. The mixture of keywords that we use is largely dependent on your budget, time-frame and industry we are operating in. Through our consultative approach, we will guide you through and recommend the best options for your business.

The first step to seeing results is creating the plan, and analysing your current search engine results and traffic analysis. Once we have a good understanding of where we are working from, and how your website currently ranks, it’s now time to get to work. Google suggests SEO should take anywhere from 4-12 months, and our clients see results typically from month 3-6. We of course usually see some quick wins at the beginning, start ranking you for keywords and increase your traffic. However SEO is a long-term strategy that when done properly, can explode your leads and sales. We can increase your website traffic and conversions, and then keep you there.

Our team use a variety of world known tools including Ahrefs, MOZ, Google analytics, Google webmaster tools, SEMrush and many more.

Google Ads offers much more than just Search campaigns. Depending on your goals, we can also run Shopping ads to showcase your products, Display Network banner ads for broad brand visibility, and YouTube video or banner ads to engage audiences through rich media. With the right mix, you can connect with your ideal customers wherever they are online.

A high-performing digital agency should deliver results that more than justify your investment. At Firefly, we focus on outcomes—leads, conversions, and sales—not just clicks. Our Google Ads campaigns follow global best practices, are closely monitored, and continuously optimised to maximise your ROAS (return on ad spend).

Most campaigns start generating traffic right away, but it can take 1–3 months to see consistent results as data is gathered and optimisations are made. Long-term performance improves as targeting, creative, and bidding are refined.

Your budget depends on your goals, industry, and competition. We recommend starting with a budget that allows for meaningful data collection—often $750+ per month—and scaling based on performance. Firefly can help you model this out based on your desired leads or sales.

With over 3.5 million users in New Zealand and more than 17 million in Australia, Facebook remains one of the most powerful digital advertising platforms. Its advanced targeting capabilities allow you to reach the right audience at the right time with the right message and offer. When managed strategically, Facebook advertising can drive high-quality traffic and deliver measurable results for your business.

Firefly installs the Meta (Facebook) Pixel on your website to accurately track user behaviour. This small piece of code links actions on your site—like form submissions or purchases—back to your Facebook ads. It helps us understand which campaigns are driving real results. Over time, as the pixel gathers more data, our campaigns become smarter, optimising towards users who are more likely to take action and convert.

Facebook advertising allows you target your ideal customer persona by tapping into its vast data pool of users, interests and activity on the platform. This means you can advertise to specific interests, age, gender, device and hundreds of other targeting techniques anywhere in the world. Because you have the power to be so specific in your marketing, you can tailor your messaging to hype niche audiences to see great results that are contextual. Compared to traditional marketing which takes a one size fits all approach and creates one message to speak to all potential users.