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    Get a free quote, Call us today on 0800 347 335 or contact us for a no-obligation consultation.

    Nicole C

    Nicole Crump

    Growth Specialist
    +64 21 898 307

    Stanway Business Park,
    Tower 2, 646 Great South Road
    Ellerslie, Auckland 1051 

    Katie McAleese

    Katie McAleese

    Growth Specialist
    +64 272 757 059

    1/585 Wairakei Road, Burnside,
    Christchurch, 8053

    Frequently Asked Questions:
    Social Media Marketing

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    Why hire a social media agency?

    A smart campaign starts from the ground up—beginning with your current setup, analysing your competitors, and identifying what resonates with your audience. Hiring a social media advertising agency means instant access to expertise and tools, without the need to hire or train in-house staff. For full-service support across multiple channels, consider exploring our broader digital marketing services.

    What does a social media agency do?

    A social media advertising company like Firefly designs customised strategies, builds customer personas, develops targeted ad campaigns, and delivers both brand-building and sales-driving outcomes.

    Which platforms should my business use for paid social media advertising?

    Every business is unique. We assess your goals and recommend the best platforms for you—whether that’s Facebook, Instagram, LinkedIn, Pinterest, TikTok, or a combination.

    How do you measure the success of social media advertising campaigns?

    We monitor key metrics like impressions, engagement rate, click-through rate, conversion rate, and return on ad spend (ROAS). You’ll get transparent reporting, so you always know how your campaign is performing. For a look at how this fits within a full strategy, check out our SEO & digital strategy services.

    Can I manage paid social advertising myself, or should I hire an agency?

    While it’s great to start on your own, partnering with a social media advertising agency ensures your campaigns are optimised, compliant, and competitive. For guidance across multiple channels, including remarketing, have a look at our Google Ads services.

    What does your social media advertising process look like?

    We begin with discovery and goal-setting, then proceed to campaign planning, creative development, audience targeting, and continuous optimisation. All efforts are tracked and refined using best-practice strategies, backed by our full-service digital marketing agency in Auckland & Christchurch approach.