OUR SEO SERVICES
We are proud to be Google Premier Partners. Our SEO marketing company will bring you long-term sustainable growth that brings in more customers and profit.
We use industry leading tools to get fast results:
Award-Winning New Zealand SEO Agency
Guaranteed page one rankings in 90 days or we work for free until we get you there.
Our SEO services focus on driving website traffic and more importantly, conversions.
We Make You More Money
We offer a low-risk investment for your business that can yield a high return.
Mobile friendly SEO
Mobile = Movement. Take your business on the go with mobile SEO to optimise your website for smartphones. Do you ever notice when you walk around nowadays how everyone has their nose down, stuck in a phone? Here’s looking at you. Imagine if all those potential customers could enjoy seamlessly browsing your website on their phone as they would online from their desktop. That’s where Firefly Digital can step in to help enable your digital transformation. Mobile SEO strategy can be tricky and we’re proud to call ourselves true masters of the craft. As the mobile SEO experts, we can happily guide you through the process of achieving a seamless mobile-friendly website for your business. Pleasing for you and your audience, mobile SEO celebrates the ease in which you and your customer can be brought closer together. Convert sales more easily by finding customers wherever they are, mobile website SEO offers convenience for both you and your customer. Fine-tuning your website to enable an easy crossover to smartphones is achievable with the correct mobile friendly SEO approach. Help us to help you be all that you can be online with mobile SEO taking you further in the field.
Mobile-friendly websites are key to target all of us who report spending more and more time on our phones. Meet your customers where they are with mobile SEO, search engines are even beginning to favour mobile-friendly websites over others in their rankings. Stay ahead of the crowd with mobile SEO strategy from Firefly Digital. We know what it takes to optimise your website for better user experience across all devices.
Mobile SEO Strategy
When it comes to your mobile website, SEO is about signalling to a search engine how we’re operating here. Every search engine crawling your website wants to know what you’re trying to achieve, who your website is for, and how it works. We’ll be asking you the same questions. At Firefly Digital, we understand the importance of digital literacy, not only for you trying to communicate your business online across multiple platforms, but also when speaking in a language that search engines can understand. Search engines need to understand your operation in order to rank your website. There are three configurations to choose from when it comes to your mobile website set-up. Responsive web design is most recommended overall, Firefly Digital can help you to achieve this configuration for your mobile website with an appropriate mobile SEO strategy. Dynamic Serving and Separate URLs would be your other two mobile website configuration options. What we’re trying to achieve by working together is the best mobile SEO for your business, so let’s favour a responsive solution. Mobile SEO is all about making sure customers can easily find and browse through your website when on the go.
There are many further considerations to make in order to ensure your mobile website has SEO in place. Issues may pop up that you didn’t have to face with your desktop version, mobile can be complex to navigate on your own. Talk to the team at Firefly Digital today about how to set up and manage mobile search engine optimisation for your website.
Talk to the mobile SEO Experts in New Zealand
Frequently Asked Questions: SEO
What does an SEO agency do?
As a professional SEO agency, we take care of all aspects of your SEO campaign. Our SEO experts will work with you to create an ongoing SEO strategy tailored to suit the goals and budget of your business.
Our services include a complete SEO website audit to understand our starting point. We will then work with you every step of the way to understand your priorities when it comes to website ranking. Whether you’re looking to rank locally, nationally, or globally, we’re here to help you.
Early work includes keyword research and an analysis of where you rank compared to your competitors. Over time, we will use SEO best practices when working towards both on-page and off-page optimisation for your website. This includes content planning and creation, and white hat link building services.
How much does SEO cost?
SEO pricing varies based on several factors, including your industry, current website ranking, and more. It’s important not to go cheap on SEO as there are companies that use black hat strategies that try to cut costs by cutting corners, which is ultimately harmful for your website, especially if you incur a manual penalty from Google.
At Firefly Digital we employ an expert team who use only white hat strategies to get the most out of your SEO campaign, and we do so at an affordable rate. The team at Firefly can work with you to determine the right budget for your campaign, and will offer complete transparency about where your budget is going at every step along the way.
Does my company need SEO?
The answer, 95% of the time is YES. If your consumer does any form of research or searching for your product or service, then your business should undertake SEO. Not only is SEO traffic already warm, meaning there are people that are pre-qualified, ready to purchase what you are selling, but SEO also helps improve your website structure, content and user experience which will improve your entire websites performance in general.
Should I run Google Ads or SEO?
When you run Google Ads (also known as PPC or pay per click ads) you are paying every time someone clicks the ad and goes through to your website. If you have the budget to do both, then taking as much real-estate on Google for high performing keywords is the best scenario. You will need to choose between the short term or long term strategy.
Undertaking SEO and ranking organically means you can essentially generate free traffic to your website consistently, and that's why we love SEO.
Of course, you will still need to optimise your website before the search engines start ranking you.
How does Google SEO actually work?
Google wants to display the most relevant website, to its users.
For organic rankings, Google looks at over 250 ranking signals and factors when determining who should be placed where. Google will rank the website based on its relevancy, it's credibility and authority to that search term.
To succeed in SEO, you need to begin with the content and create a website experience that Google would want to put forward to the search user as a trusted source.
At the top of the search results, you will have paid ads. Advertisers are rewarded if their ads are more relevant to the users query, and can potentially pay less on the ad click when they achieve a higher quality score.
How do you know which keywords people are searching?
Firefly uses Google tools such as Google keyword planner, and other paid tools like Ahrefs and SEMrush to analyse all keyword search terms and the number of searches per month for any given category or industry. Having access to this data allows us to create strategies around these "keyword opportunities". Keywords with larger search volumes per month are naturally more competitive, and our strategies will include high volume keywords and long-tail keywords that are highly specific and show good intent. These long-tail keywords can convert at a higher conversion rate than more broad search terms as they are very specific and sometimes, less research based.
My website isn't ranking on Google, what should I do?
The first things to do is head to google and type "site:websitename"
If you see search results under this search, your website is indexed on Google (Google knows you exist)
The next step is to rank your website on prominent pages and positions on Google (because one ventures past page 1)
Common reasons your website is not ranking may include:
- You don't have content specific to search queries, or your content is not of quality compared to competitors.
- Your website does not have enough authority, and needs to acquire links from credible sources.
- Your website domain is new, which can affect its ability to rank.
- Your website has errors, has been hacked, or has a Google penalty.
- Your website is blocking search engines from crawling it, and more.
Is SEO dead?
For years, people have been saying SEO is dead. SEO today is more relevant than ever, and we predict that this will become even more relevant with the rise of voice assistants such as the Google Home and Alexa, voice search. SEO has been growing significantly for years, and although new algorithms are constantly rolled out to improve the experience on search engines like Google, SEO is very much here to stay and an integral key component for a business to enter high growth.
Do you outsource any of your SEO work overseas?
All of our SEO services are managed in-house by our Firefly team. We have SEO managers, senior specialists, strategists, content writers, and Google specialists under one-roof in Auckland, New Zealand.
Does SEO increase sales?
Yes. SEO is an excellent option to build visibility, drive traffic, leads and sales. SEO focusses on high intent searches, which are essentially people already qualified, looking for your products or services. A strong SEO strategy will increase your websites exposure across Google, Yahoo and Bing, so you can be found online.
What is a long-tail keyword?
A long-tail keyword is a highly specific keyword term than usually has multiple words within the search term. When someone searches this, because they have been specific in their search, if you can provide useful information to that query, you have a good chance of winning the click.
What is SEO?
SEO is the process of optimising your website to be highly relevant for themes, topics and keywords. As a result of having a credible and relevant website, you are ranked on the search engine results. Google, Bing and Yahoo use algorithms and ranking signals to determine which website is the most relevant and tries to present the highest quality websites based on these ranking signals. By increasing your position on the Google search engine results, you are able to increase the number of clicks and traffic you can generate to your website.
Which SEO company is the best?
Firefly is a market leader and cultivates the best talent, processes and follows worlds best practise in the SEO space. We live and breathe SEO, all day every day. Our team is dialled in to provide the best possible results across SEO. This laser focussed precision means you can ensure your campaigns are being run and managed by some of the top SEO practitioners in the country, and you can expect results. Chances are you are on our website right now because you have clicked on one of our organic search results on Google. We practise what we preach, and have a track record for success with our customers.