SEM (Search Engine Marketing or PPC)
Increase the visibility of your website on search engine results pages (SERPs) with search engine marketing (SEM). When it comes to Google and Bing, SEM is the best way for your business to rise to the top with paid search advertising. Call in the experts at Firefly Digital to get the most out of your search engine marketing. We finely craft SEM strategy tailored to your business goals to produce real results that exceed your expectations. Get in touch with our team to learn more about how our specialist SEM services can benefit you.
It’s important to remember that search engine marketing (SEM) differs from search engine optimisation (SEO). Both SEO and SEM are tools that help your website appear more on search engine results pages (SERPs), however their methods are different. SEM refers to paid search advertising that appears at the top of Google as an ad, while SEO generates organic traffic to your website by targeting keywords to improve your ranking on SERPs. That’s why SEM advertising is also referred to as pay-per-click (PPC). At Firefly Digital, we are masters of SEO and SEM. Let us show you the ropes of SEM in digital marketing for your business. Now that we’ve got the lingo sorted, let’s talk about how a successful SEM campaign can transform your business.
Getting your website seen online is one of the most frequent concerns of businesses who come to Firefly Digital seeking digital marketing help. Search engine marketing (SEM) allows you to take control of where you appear on search engine results pages (SERPs). By paying to have your ad appear at the top of Google, SEM dramatically increases your company’s reach.
Nowadays, most customers arrive at your website after performing a Google Search. Therefore, it’s crucial for you to rank highly upon SERPs. At Firefly Digital, we use SEM advertising as a non-intrusive means to drive traffic to your website. When users are browsing social media, for example, they may not be actively pursuing a commercial solution. Whereas SEM marketing targets an audience already searching Google for a commercial answer to their query. When you figure out SEO and SEM for your business, you’ve hit the sweet spot for meeting engaged customers. By seeking the attention of those who are open to receiving new information, SEM marketing aids rather than interrupts your audience. Nobody wants to be the annoying ad popping up at inconvenient moments. Appear in the right place at the right time, with Firefly Digital providing specialist SEM services right by your side.
Since you only pay for those visitors who actually click on your SEM advertising, you are spending your advertising dollars smartly. That’s where pay-per-click (PPC) comes to life in SEM and our SEM marketing agency can help you get the most out of your spend.
Above all, when you’re considering digital marketing for your business, SEO and SEM are two vital parts of your toolkit. Firefly Digital are an award-winning specialist digital marketing agency with tools that are tailored to suit your business. Drive traffic to your website by improving your appearance on SERPs. Increase your search visibility with SEM and improve search rankings to boost SEO at the same time. For the fastest way to drive traffic to your website, choose search engine marketing (SEM) to see immediate results. At Firefly Digital, we’re happy to help you get up and running with SEM, talk to us today to get yourself started.
Our team of experts are here to help.
Get in touch with our marketing experts at Firefly Digital to receive all the support you need to manage a successful Google Adwords campaign for your business. Contact us on 0800 347 335 or request a no-obligations quote.
Frequently Asked Questions:
Google Search Ads
What is Google Ads?
Google Ads is a pay-per-click (PPC) advertising platform that allows your business to appear within Google Search results when applicable. Google Ads solves the problem of trying to anticipate the search terms of your intended consumer. Instead, you can identify and directly target them through PPC advertising strategy. Google Ads offers cost-effective, targeted marketing that yields measurable results through advanced reporting. Google Ads require consistent management to monitor performance and adjust strategy to improve ongoing results.
How does Google Ads work?
Google Ads work on a bidding system, where targeted keywords and phrases are bid upon by businesses to feature their advertising in Google Search results. Ads are paid for on a cost-per-click basis, as and when the consumer takes an action on an advertisement. Targeting relevant keywords may ensure a successful auction for your business, however it is similarly important to implement your Google Ads effectively. A successfully managed Google Ads campaign ensures your business is showcased in the best possible way to allow consumers to take an action on your website.