Some of our eCommerce solutions:
Our eCommerce agency can help grow your online store revenue by 100%+
If you want to grow your online store faster and more profitably, we can help. We are a eCommerce focussed agency with deep partnerships, knowledge and data on what it takes to scale an online store.
Platforms & Technology
We identify the right digital commerce platforms and technology your business needs to achieve growth and maintain scale including Shopify and apps, email, livechat, loyalty and more.
Strategy & Marketing
We build out hyper growth focussed digital marketing campaigns across the channels that make the most sense to your business including Google search and Social media.
Our data analytics and real-time data dashboards tailor made to your business, give you a 360 degree view with deep insights into your growth strategy, KPI's and data insights for your online store.
Case Study: About Healthwww.abouthealth.co.nz
About Health approached us to grow and scale their online sales across their vitamin supplement range with a strong focus on new customers. Firefly was instrumental across all paid media channels (Google Ads & Social Media Ads) seeing an average ROAS (Return on ad spend) of 25X. We also rolled out an automated email marketing platform via Klaviyo and have setup advanced data analytics and insights for regular monthly reporting.
Case Study: 4Seasonswww.4seasons.co.nz/
4Seasons approached Firefly looking to scale their ecommerce websites and well known brands including Broil King, Galaxy Spas and drive more "wallet-out buyers" to their brick and motor stores. The results have been phenomenal, and as a result, 4Seasons has increased their online revenue by over 110% year on year. Firefly created a full digital strategy across Google Ads - Shopping and Youtube, SEO, social media advertising on Facebook, Instagram and also consulted on general digital marketing strategy and positioning.
Case Study: For them.From 0 to over 1000 sales in 3 months
For them is a Sydney-based edible gift company with a seriously big heart. When they approached Firefly, they were in their 2nd month of operation and needed a hand with a full eCommerce digital marketing plan.
Firefly got to work creating the entire digital plan. The shopify website was built and then optimised, Email marketing and facebook messenger automation setup to maximise e-commerce sales, all social media and google paid media setup and optimised, content marketing and influencer marketing to build brand. One of our paid instagram campaigns saw a staggering 1:32 ROI on ecommerce sales through valentines.
Case Study: Jeunourawww.jeuneora.co.nz
Jeuneora sell premium supplements for hair, skin, nails, body. Made in New Zealand and sold internationally.
Jeuneora approached Firefly in 2019 to help scale their Google ads, and Google shopping campaigns across New Zealand and Australia. Firefly rebuilt the Google Ads and Google Shopping campaign, and then scaled it up with careful optimisation strategies. These included top vs other, sub dividing negative keywords, product feed optimisation, excluding unprofitable products and more.
Our highlights from our optimised campaign included: ROAS (return on ad spend) of 25X after looking after the campaign for 6 months. $10,000 ad spend producing over $250,000 per month in sales through Google ads alone.
Ecommerce platforms and technology
We foster deep partnerships with eCommerce platforms and technology providers including Shopify, Klaviyo, Loyalty programmes, Livechat suppliers, payment providers, afterpay services, shipping partners & more. We are a one-stop shop eCommerce digital performance agency that has the right solution no matter where you are in your journey. Our thinking is simple, we work with you to create an unconstrained view of the future and then create a plan utilising the correct partners, technology, channels, and comms to get you there.
Performance digital marketing for online stores
Our team consists of SEO tacticians, digital strategists, social media experts, growth hackers, Google specialists, and data geeks. We have some of the top talent in the country, working directly on your campaign.
We are able to achieve a ROAS (return on ad spend) for our customers on average between 6 - 25, with some businesses growing 100% year on year with our growth solutions.
Having won awards for our campaigns, and looking under the hood of hundreds of eCommerce businesses, we can help you create your own digital blueprint to explode your sales, delight your customers and scale sustainably.
Our eCommerce Strategy
Our team takes a proactive approach and will draw a 12 and 24 month roadmap, with clear milestones and activations required to achieve your goals. We go on the journey with you, helping you take your business to new heights. Our team of strategists regularly are monitoring our progress, introducing new solutions, technology and marketing channels at the right time to continue our momentum and growth trajectory. We can create eCommerce scale plans for start-ups, all the way up to 8-figure online stores who are lacking a performance digital marketing team to drive results.
Data analytics and insights
Our data specialists will ensure all conversion tracking, attribution and measurement of your online store and the growth channels are implemented and tracking correctly so our data is accurate. From there, we will create a tailored dashboard for your business, pulling through all the information important to your business and providing you commentary, strategy notes and insights on what we are seeing as your partner in growth. We use tools such as Google analytics, Facebook pixel, Google Data Studio and more.